A millennial entrepreneur and the visionary behind our agency, Megan Shroy founded Approach Marketing in 2010, bringing together top talent from some of the world's leading agencies to provide award-winning services to its clients.
A quick-thinker and wise guide, Sarah Ann oversees the success of all client accounts at the agency. She seeks opportunities for efficiencies, provides expert client advice and delivers creative solutions in the midst of an ever-changing industry.
Key Focus Areas // Client Counsel, Talent Management, New Business Development, Influencer Engagement
As the very first consultant hired by the agency, Liz has learned a thing or two about what it takes to thrive at Approach. She serves a unique dual role as Account Manager on client projects, and Head of Talent, overseeing team growth and professional development.
Key Focus Areas // Media Relations, Influencer Engagement, Executive Branding, Talent Management
A seasoned PR professional who thrives on developing and leading insights-driven communications strategies that meet clients’ business and marketing objectives. As a strategic thinker who also sweats the details, she is an asset to every facet of a campaign.
Key Focus Areas //Marketing Strategy, PR & Media Relations, Influencer Engagement, Content Development, Event Planning and Support
A passionate strategist, Monica is driven by two things: developing stories and delivering results. She knows that making lasting connections is part creativity and part metrics, both of which are invaluable and inseparable.
Key Focus Areas // Marketing Strategy, PR & Media Relations, Influencer Engagement, Executive Branding, Content Development
A passionate, empathetic and strategic marketer with a strong quality for both developing—and implementing—effective campaigns. Trisha has been on all sides of the marketing equation helping companies of all sizes excel in their marketing efforts.
Key Focus Areas //Marketing Strategy, Business Development, Media Relations
A right-brained futurist, Jen’s creative juices are constantly flowing. Always ready to dive right in, Jen has an uncanny ability to serve just about any type of client—from small start-ups to Fortune 50 companies.
Key Focus Areas // Business Development, Branding, Content Development, Influencer Engagement, Social Media and Photography
With deep experience in the visual arts, marketing, communications, brand and content development, Amy is known for her ability to tell genuine, inspiring visual stories that uncover the heart of each brand and drive audiences to action.
Key Focus Areas // Visual Strategy, Content Development, Photography, Creative Direction
A believer in listening more than talking, Julie is adept at asking questions to uncover unique stories. She easily forms close relationships with clients, representing industries in retail, consumer goods and nonprofits.
Key Focus Areas //Small BusinessMarketing, Media Relations, Executive Branding, Content Development
From rigorous marketing research to thumb-stopping digital creative, Christian weaves together a robust social skillset rooted in analytics and wrapped in a brand-right voice that helps convert potential customers into rabid fans.
Key Focus Areas // Social Media Strategy, Social Media Marketing, Content Development
With an inquisitive mind, deep sense of empathy and ability to truly listen and connect with all types of people, it's only natural that Mary serves as Approach's chief copywriter, crafting authentic narratives on our clients' behalf.
Key Agency Focus // Content Development, Media Relations
A natural leader and passionate storyteller, Elizabeth delights in implementing meaningful campaigns that raise brand visibility and build consumer trust. As a PR veteran, she has deep experience in strategy, client relationship management and implementation of integrated marketing campaigns.
Key Focus Areas // Marketing Strategy, Media Relations, Campaign Development, Account Operations
An experienced public relations strategist, Corey thrives on turning good ideas into great stories. She brings 20 years of public affairs and corporate communications experience to bear on the programming she develops for Approach clients.
Key Focus Areas //Corporate Communications, Business Development, Media Relations, Marketing Strategy, Thought Leadership, Crisis Communication Planning
Seeing social media management as both an art and a science, Maddie combines her knack for developing “share-worthy” content with a deep understanding of paid social advertising, including platform analytics and helping brands connect with the right audience at the right time.
Key Focus Areas // Social Media Strategy, Social Media Marketing, Influencer Engagement
Supporting a wide range of projects, from coaching clients to find their voice to advocating for change and helping businesses make their mark in a big box world, Jennifer is all about making a transformational impact.
Key Focus Areas // Corporate & NonprofitMarketing, PR & Media Relations, Executive Branding, Crisis Communication Planning
As a driven do-er, Sherehan takes social storytelling seriously. She deftly manages digital strategy, content creation, execution and reporting. Sherehan is fiercely committed to helping brands expand their digital footprint to attract and retain clients.
Key Focus Areas //Paid and Earned Social Media, Community Engagement, Campaign Management, SEO, Content Curation, and Digital Marketing Strategy.
Jamie's inquisitive mind and constant curiosity spark a sincere and genuine interest in all of the clients that she serves, and lead her to craft successful and targeted marketing programs in both the consumer and corporate sectors.
With a talent for strategic planning, media relations and event planning, Brittany is a powerhouse of positivity. She tackles even the biggest challenges with quick-thinking creative solutions and prides herself on constantly delivering for her clients.
Key Focus Areas // Consumer Marketing, PR & Media Relations, Influencer Engagement
An energetic and pragmatic trailblazer, Janice thrives in her role of new business development. And, she delights in guiding clients through big-picture strategy to uncover the subtle differentiators that help brands rise above their competitors.
Key Focus Areas //Marketing Strategy, Business Development, Executive Branding