CHRISTIAN DEUBER, Social Media Strategist
Christian Deuber has made it his life’s work to help brands make real-time connections with fans and potential customers wherever they dwell online.
With more than 20 years of experience as a marketing/advertising specialist, content creator and social media strategist for consumer brands, Christian continues to work with emerging platforms and technologies as an early adopter and beta tester.
From rigorous marketing research to thumb-stopping digital creative, Christian weaves together a robust social skillset rooted in analytics and wrapped in a brand-right voice that helps convert potential customers into rabid fans. Along the way, Christian ensures that all Approach social clients continue to surpass sales goals while generating measurable spikes in both brand awareness and likeability.
Prior to joining the Approach team, Christian honed his chops as the Marketing Director for a leading global design firm (FITCH) and later went on to co-found the digital agency Coexist before creating Launch Farm to help clients navigate the ever-evolving mobile/social landscape.
With an impressive client roster that includes Adidas, Ecco Domani Wines, Microsoft, Tim Hortons and Victoria’s Secret, Christian has engaged millions of followers across Facebook, Instagram, Twitter, YouTube, Pinterest and LinkedIn.
Christian holds Bachelor of Arts degrees in Journalism, Marketing and Economics from The Ohio State University.
Beyond double-digit awards from the Public Relations Society of America and the American Marketing Association, Christian was also instrumental in a record-setting $390K crowdfunding campaign on Indiegogo for Trident Design’s iconic “Quickey.”
Won’t stop chasing what’s next. His passion for emerging technology helps keep all Approach clients ahead of the curve.
Is a culture concierge. With deep interests in music, movies and art (both creating and consuming) – he’s always looking for ways to keep all creative campaigns culturally relevant and timely.
Love his pups. With German Shorthair Pointer #2 (Lexi) in tow – don’t be surprised if this cuddly canine makes her way into a few digital campaigns this year.
Lives for authenticity. While embracing trends is fun, it’s genuine authenticity through words, imagery and big ideas that get him excited to jump out of bed each morning.