MY APPROACH TO RUNNING AN AGENCY is to live and die by ROI. We guarantee results because we know marketing is measurable. We set goals for every plan we create—and we meet those goals on time and on budget. It’s how we keep our job. And how we continue to delight clients.
— Megan Shroy, Founder + President


MEGAN SHROY, Founder + President


A millennial entrepreneur and the visionary behind our agency, Megan Shroy is the founder and president of Approach Marketing.

In 2010, Megan identified a demand in the industry: Despite the economic downturn, clients still needed access to top PR and marketing talent but could no longer afford the “big agency” overhead. Thus, the Approach concept was born—a virtual team of experienced consultants coming together to staff accounts of all sizes. Approach brings together top talent from some of the world’s leading agencies and organizations to provide award-winning services to its clients.

At Approach, Megan leads new business development efforts, helping guide strategy for the agency’s growing account mix. She has worked on account teams for some of the most established global brands, including McDonald’s, JP Morgan Chase, General Mills and Make-A-Wish.

Approach’s unique business model has received national attention. When it comes to the virtual agency and managing a remote team, Megan is recognized as a thought leader—featured in publications such as Forbes, Inc., PRWeek, PR News, Columbus Business First and Columbus CEO, among others.

Over the past eight years, Megan has led Approach to nearly double in size every year since its founding. It was recently named Best Public Relations Firm by Columbus CEO Best of Business Awards and shortlisted for Outstanding Boutique Agency of the Year by PRWeek.

Smart Business Magazine has recognized Megan as a Progressive Entrepreneur honoree, and she received a bronze Stevie Award for Woman of the Year—Advertising, Marketing & Public Relations. Megan was also invited to serve as a Forbes Agency Council member.

Prior to establishing Approach, Megan spent her early career with Chicago’s Golin, being mentored by some of the best minds in the business, and Columbus-based Paul Werth Associates.

Megan holds a Bachelor of Arts in Communication and a double minor in Journalism and Business Management from Wittenberg University.



Stands out among industry peers. She was named a Forty Under 40 honoree by Columbus Business First and included in Top Women in PR by PR News.

Rejects the idea that great work has to be done under one roof. When we launched in 2010, Approach’s virtual model was one of the first of its kind.

Believes in the power of relationships. Megan forms long-term partnerships with her clients…because if there is one thing she cares more about than the work, it’s the people.   

Built her career in media relations. Placements include TODAY, FOX & Friends, CNN, Forbes, Inc., USA Today, UsWeekly and The Wall Street Journal.