MY APPROACH TO BUILDING BRANDS is to immerse myself in the brand and fully understand the value proposition and the challenges. This allows me to develop meaningful campaigns that raise brand visibility and build consumer trust.
— Elizabeth Jensen, Account Manager




Elizabeth is a PR veteran, with more than 18 years of marketing communications experience.  She started her PR career traveling across the country with the famed got milk?/Milk Mustache campaign.  

Over the years she has been responsible for delivering award-winning integrated campaigns for some of the world’s leading brands, including Walmart, Unilever, Barilla, Kraft Foods, the American Egg Board, and the got milk?/Milk Mustache campaign. Several programs Elizabeth ran were PRWeek Award finalists, and her work for the American Egg Board received the PRSA National Award of Excellence for Integrated Communications.

Prior to joining Approach, Elizabeth received an education in all things PR from the best in the business. During her nearly two decade-tenure at top global agencies—including Golin, Edelman and Weber Shandwick—she led strategy, client relationship management, account operations and implementation of integrated marketing campaigns. Elizabeth developed strategic programs that helped change perceptions of food categories and brands among consumers and influencers.  

Elizabeth holds a bachelor of arts in English and political science from St. Norbert College.  Elizabeth is an avid writer and reader, which ignites her imagination when developing innovative and distinctive campaigns for clients.




Is resourceful. If she doesn’t know the answer, you can bet Elizabeth will do some research to quickly find the answer to any question.   

Loves a good budget tracker. She is an expert at budget management and geeks out about creating stellar Excel charts to stay on budget.

Is a natural leader. She has a take-charge personality that helps team members stay on task to achieve—and exceed—client goals. 

Is passionate about storytelling. When she’s not writing content for clients, Elizabeth enjoys creating stories via her personal blog.