Maddie Lange
Account Executive, Approach Marketing


Maddie is a seasoned marketing professional specializing in social media management and digital strategy. Her experience spans a wide range of industries, including non-profit, food and beverage, sports and consumer retail. 

Before joining the Approach Marketing team, Maddie served as Digital Media and Marketing Manager for Make-A-Wish Ohio, Kentucky & Indiana, the largest Make-A-Wish chapter in the United States. During her time with Make-A-Wish, Maddie oversaw all digital media, social media and email communications for the organization, widening their digital footprint and building a program that has become the standard for Make-A-Wish chapters across the country. 

Maddie has a passion for fusing analytics with thoughtful content to tell engaging, meaningful stories in the digital space.

Prior to working with Make-A-Wish, Maddie worked for the global marketing agency Fleishman Hillard at their St. Louis headquarters, as well as Aqueduct, a digital media and advertising agency based in London, England. During her time with these agencies, Maddie supported clients including Steak ‘n Shake, Boston Market, Sleep Number, Enterprise Rent-A-Car, Manchester City Football Club and Cointreau. 

Maddie graduated from Denison University with a B.A. in Communication and a minor in English Writing. She currently lives in Columbus, Ohio.