MY APPROACH TO SOCIAL MEDIA MANAGEMENT is to always think of it as an art and a science—because when eye-catching visuals and copy meet data and analytics, magic happens.
— Maddie Lange, Social Media Manager


MADDIE LANGE, Social Media Manager


Nearly everyone has a Facebook page. But trust us, not everyone is a social media expert.

That’s where the guidance of an experienced social media strategist like Maddie Lange comes in handy. Her portfolio of work spans a wide range of industries, including consumer retail, food and beverage, non-profit, healthcare and education. With a knack for developing “share-worthy” content and a deep understanding of platform analytics, Maddie will help your brand connect with the right audience at the right time. 

Before joining the Approach team, Maddie served as Digital Media and Marketing Manager for Make-A-Wish Ohio, Kentucky & Indiana, the largest Make-A-Wish chapter in the United States.

She was named Marketing Team Member of the Year for her efforts developing and managing the organization’s digital and social media program, which has since become the gold standard for Make-A-Wish chapters across the country.

Prior to Make-A-Wish, Maddie worked for the global marketing agency Fleishman Hillard in their St. Louis headquarters, as well as Aqueduct, a digital media and advertising agency based in London, England. During her time with these agencies, Maddie supported clients including Steak ‘n Shake, Boston Market, Sleep Number, Enterprise Rent-A-Car, Manchester City Football Club and Cointreau. 

Maddie holds a Bachelor of Arts in Communication with a minor in English Writing from Denison University.



Loves a good challenge. Tight timeline? Branding blunder? Rolling out a new product concept? She won’t rest until she’s found the best possible solution.

Knows that results speak louder than words. She focuses on measurable goals and loves hitting it out of the park come reporting time.

Is passionate about telling great stories. Every brand has a story worth sharing and she prides herself on bringing those stories to life. 

Believes her clients’ success is her success. It’s more than a contract – it’s a commitment to doing whatever she can to help you succeed.