With multiple ways to reach stakeholders, how do you decide which approach will be the most effective? And how do you get people to pay attention, especially if the audience is niche and specialized?
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To help brands understand where the industry is heading and determine exactly what to prioritize when it comes to engaging audiences, Approach’s team is offering up our top tips on building out a dynamic strategy that has lasting impact.
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When it comes to reaching and influencing audiences in the non-profit sector, the approach looks considerably different than for-profit companies wanting to promote and ultimately sell products or services.
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The significant changes to the media relations world have forced us to reevaluate what a media ‘win’ is and how to get it. But, being catapulted into this new reality has given us the freedom to explore exciting new ways to help our clients reach their audience in an authentic, meaningful way.
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“Your brand must act with purpose, driven by a mission, in an authentic way,” said Megan Shroy, Founder and President of Approach Marketing.
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I have always believed that flexibility is the most important thing a company can offer. What do people really want? The ability to run their lives and make decisions that are right for their situation.
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