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Posts tagged paid media

Kickstart 2023 with a Killer Communications Plan

Kickstart 2023 with a Killer Communications Plan

To help brands understand where the industry is heading and determine exactly what to prioritize when it comes to engaging audiences, Approach’s team is offering up our top tips on building out a dynamic strategy that has lasting impact.

Megan ShroyDecember 22, 2022Media Relations, PR, strategic planning, media coverage, earned media, paid mediaComment

The Modern Media Mix

The Modern Media Mix

The significant changes to the media relations world have forced us to reevaluate what a media ‘win’ is and how to get it. But, being catapulted into this new reality has given us the freedom to explore exciting new ways to help our clients reach their audience in an authentic, meaningful way.

Media RelationsMegan ShroyNovember 4, 2022media coverage, media placement, Media Relations, public relations, paid media, earned media, PR strategiesComment

Three Ways Seasonal Businesses Can Stay Connected with Customers Throughout the Year

Three Ways Seasonal Businesses Can Stay Connected with Customers Throughout the Year

Marketing StrategyJulie DaubenmireNovember 12, 2018PESO, marketing strategy, small business marketing, content development, strategic planning, media coverage, paid media, earned media, owned mediaComment

Back to School: The Relationship Between PR and Marketing, Mentoring Students and More

Back to School: The Relationship Between PR and Marketing, Mentoring Students and More

Professional Development, Marketing StrategyMegan ShroyOctober 23, 2018professional development, mentorship, PESO, integrated marketing, paid media, social media, earned media, owned mediaComment

Here’s Why Media Relations-Only Mode Doesn’t Work Anymore—and What the New PR Media Landscape Looks Like

Here’s Why Media Relations-Only Mode Doesn’t Work Anymore—and What the New PR Media Landscape Looks Like

Marketing StrategyMonica BhandarkarJune 18, 2018paid media, earned media, shared media, owned media, PESO, marketing strategy, media relations, PR strategiesComment

All About Algorithms: Eight Ways Brands Can Adapt to Facebook's Ever-Changing News Feed

All About Algorithms: Eight Ways Brands Can Adapt to Facebook's Ever-Changing News Feed

Social Media ManagementMaddie HeeryFebruary 17, 2018facebook, algorithm, social media strategy, paid media, influencer marketing, content development, chat bots, facebook groups, facebook live, social media managementComment