When BIBIBOP Asian Grill, a Korean fast-casual concept based out of Columbus, Ohio purchased ShopHouse, Chipotle’s Asian concept, we knew it was a media moment that had to be leveraged. So we got to work, creating brand visibility through targeted media relations focusing on national business media, trade restaurant media and local outlets.
STRATEGIES:Brand Positioning, Campaign Creation, Media Engagement, Press Kit Design, Story Ideation, Copywriting
When this global franchise was ready to launch an entirely new menu concept, the company knew a big part of its success would come from tapping its hometown fan base to generate awareness and solicit support. By implementing a diverse three-pronged marketing strategy, we were able to secure top local media coverage and attract excited crowds for this favorite sandwich shop.
STRATEGIES:Event Planning, Community Relations, Social Media Management, Paid Social Campaign Support, Media Relations, Press Release Development, Collateral Design, Photography
When this local custom backpack company wanted to boost brand awareness—we got scrappy with our strategy. We knew they would get the best bang for their buck if we capitalized on the upcoming summer/fall back-to-school season—a strategy which landed this smart start-up on national morning news.
Goldfish Swim School needed to rise above the region’s newcomers—and fast. That's when we rounded up local brand ambassadors to help establish their local swim school as the premier authority on water safety education, driving awareness and new memberships amidst an increasingly competitive marketplace.
When this groundbreaking healthcare company was poised to launch a massive three-month recruiting campaign—they called on us to amplify their story and spread the word about their spirited company culture. By implementing a multifaceted marketing campaign, we were able to attract top talent while also keeping current employees happy during this period of growth.
STRATEGIES:Campaign Creation and Implementation, Social Media Marketing, Organic and Paid Social Advertising, Photography, Video Production, Internal Communications, Recruiting and Retention
Founded in 1911 by Italian-immigrant Hugo Bosca, the company continues the tradition of crafting the world’s most meticulously detailed and enduringly beautiful leather goods. As they headed into the highly-competitive holiday season, we executed a multi-layered digital, traditional media relations and influencer marketing strategy to help them increase awareness, reach new customers and drive website traffic.
STRATEGIES:Influencer Engagement, Media Relations, Social Media Management, Paid Social Advertising, Message Development, Copywriting
Poised to open their largest store in North America, Circle K knew having global brand recognition didn’t give them a free pass on building brand fans within the tight-knit community of Savannah, Georgia. They committed to a multi-layered paid, owned and earned media strategy to build buzz and win the loyalty of their newest customers.
STRATEGIES:Event Planning, Community Relations, Social Media Management, Paid Social Campaign Support, Media Relations, Press Release Development, Collateral Design, Photography, Copywriting
After this 100-year-old company unveiled a major rebrand, they needed to build buzz in the competitive technology sector. We hit the challenge head on with a combination of paid, earned, owned and social media to raise awareness of the company as a leader in the martech (marketing technology) industry.
STRATEGIES:Media Relations, Organic + Paid Social Advertising, Community Relations, Thought Leadership, Executive Branding, Story Ideation, LinkedIn Optimization, Copywriting, Media Training
Each year, Approach Marketing partners with Wizard World Comic Con Columbus to dazzle central Ohio audiences as comics, celebs, cosplay and pop culture converge. When tasked with generating excitement around this annual event we called upon our deep understanding of the local media market to turn fandom into tangible ticket sales.
STRATEGIES: Media Relations, Influencer Engagement, Event Support, Message Development, Copywriting