Founded in 1911 by Italian-immigrant Hugo Bosca and based in Springfield, Ohio, Bosca represents a successful, century-old company that spans three generations of hard work. With passion, craftsmanship and discernment, Bosca continues the tradition of crafting the world’s most meticulously detailed and enduringly beautiful leather goods.
How a targeted influencer relations and social media campaign
boosted visibility and awareness for a local retailer.
Heading into the highly-competitive holiday season, Bosca saw the need to implement public relations and influencer efforts to increase awareness and highlight its products as ideal gifts in order to reach new customers and drive website traffic.
We implemented a multi-layered digital and traditional public relations strategy that included influencer social posts and product reviews, paid social advertising, and traditional media relations efforts to secure placements in influential media publications, holiday gift guides, and more.
The targeted campaign generated six holiday gift guide placements in top outlets like Departures, Valet Magazine, Beauty News NYC, Columbus Underground, and more. The campaign also created buzz and positive reviews of Bosca among seven highly influential bloggers. A targeted paid social campaign on Facebook and Instagram generated 113,000 impressions, 7,570 engagements, 200 new social fans, and nearly 1,000 link clicks to the Bosca website among targeted users who are likely to buy Bosca products.
SOCIAL MEDIA MANAGEMENT
PAID SOCIAL ADVERTISING