Bosca is a leathergoods company based in Springfield, Ohio... dolor sit amet, consectetur adipiscing elit. Curabitur diam lectus, egestas at velit nec, tincidunt gravida enim.
How a holiday social media campaign boosted sales by X% for a local retailer.
Heading into the holiday season, Bosca wanted to increase awareness and highlight their products as ideal gifts in order to reach new customers and drive traffic to their website.
We implemented a layered digital and traditional PR strategy that included influencer social posts and product reviews, paid social advertising and traditional media relations efforts to secure placement in holiday gift guides.
The holiday campaign generated six holiday gift guide placements, 7 blogger reviews, 405,000 social media and blog impressions, and 1,400 average "likes" per Instagram ad - which generated a X% increase in product sales over the previous year.
SOCIAL MEDIA MANAGEMENT
PAID SOCIAL AD CAMPAIGN
PR AND MEDIA RELATIONS