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Bosca is a leathergoods company based in Springfield, Ohio... dolor sit amet, consectetur adipiscing elit. Curabitur diam lectus, egestas at velit nec, tincidunt gravida enim. 

 

CASE STUDY

How a holiday social media campaign boosted sales by X% for a local retailer. 

 

The opportunity

Heading into the holiday season, Bosca wanted to increase awareness and highlight their products as ideal gifts in order to reach new customers and drive traffic to their website.

The approach

We implemented a layered digital and traditional PR strategy that included influencer social posts and product reviews, paid social advertising and traditional media relations efforts to secure placement in holiday gift guides. 

The impact

The holiday campaign generated six holiday gift guide placements, 7 blogger reviews, 405,000 social media and blog impressions, and 1,400 average "likes" per Instagram ad - which generated a X% increase in product sales over the previous year.  

 

Services provided

INFLUENCER ENGAGEMENT
SOCIAL MEDIA MANAGEMENT
PAID SOCIAL AD CAMPAIGN
PR AND MEDIA RELATIONS
MESSAGING DEVELOPMENT
COPYWRITING
 

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