Three Ways Seasonal Businesses Can Stay Connected with Customers Throughout the Year Marketing StrategyJulie DaubenmireNovember 12, 2018PESO, marketing strategy, small business marketing, content development, strategic planning, media coverage, paid media, earned media, owned mediaComment
Back to School: The Relationship Between PR and Marketing, Mentoring Students and More Professional Development, Marketing StrategyMegan ShroyOctober 23, 2018professional development, mentorship, PESO, integrated marketing, paid media, social media, earned media, owned mediaComment
Approach’s Grand Opening Guide: Tips to Consider When Making Your Big Debut Media Relations, Event MarketingJamie RothfeldOctober 15, 2018event planning, event marketing, grand opening, media relations, influencer engagement, community engagement, social media marketingComment
The Customer Journey: How to Build Relationships and Create Loyal Advocates for Your Brand Marketing StrategySherehan RossSeptember 20, 2018marketing strategy, customer journey, customer experienceComment
Appealing to Your Unique Target Audience is Easier than You Think Marketing StrategyTrisha BrandSeptember 20, 2018social media strategy, social media marketing, marketing strategyComment
How to Effectively Monitor Your Competitors in Five Minutes a Day Monica BhandarkarAugust 21, 2018Comment
Nine Steps to Differentiate Your Brand from the Competition and Connect with Your Customers Marketing StrategyTrisha BrandAugust 20, 2018marketing strategy, brand positioning, p2p, person-2-person marketing, competitor analysisComment
Diversify Your Marketing Strategy: How You Can Raise Visibility Beyond Traditional Media Media Relations, Marketing StrategyJennifer LefkowitzJuly 14, 2018media placement, media relations, social media marketing, social media strategy, paid social advertising, owned media, media coverageComment
Get the Most Out of Earned Media: Four Ways to Merchandise Your Media Coverage Media Relations, Marketing StrategyJulie DaubenmireJuly 13, 2018owned media, media relations, media placement, media coverage, owned channels, social mediaComment
Here’s Why Media Relations-Only Mode Doesn’t Work Anymore—and What the New PR Media Landscape Looks Like Marketing StrategyMonica BhandarkarJune 18, 2018paid media, earned media, shared media, owned media, PESO, marketing strategy, media relations, PR strategiesComment
All About Strategy: What's a Marketing Strategy, and How Do I Establish One? Marketing StrategyJanice ZielinskiJune 14, 2018strategic planning, PR strategies, marketing strategyComment
An Inspired Annual Retreat: The Ultimate Way to Invest in Your Team Professional DevelopmentMegan ShroyApril 17, 2018team building, virtual team, leadership, annual meeting, strategic planning, professional developmentComment