Make-A-Wish and Goldfish Swim School Make Magic for Local Wish Kids

by Megan Shroy

Earlier this month, two of our clients teamed up to dream up a fun way to raise awareness and money for a great cause (one that is also near and dear to our own hearts).

The result?

Pool parties. Pancakes. Balloon animals. Silliness. Fundraising. Magic.

For Lisa Armitage, Lizzie Cowgill and Katie Lee of Goldfish Swim School, giving back to the community and bringing joy to children is all in a day’s work.

So, when they asked Approach Marketing about getting involved with the local Make-A-Wish Ohio, Kentucky and Indiana chapter, we were delighted to make the introduction.

Just as we suspected, the organizations were pretty creative with their events.

Goldfish Dublin hosted a pancake-flipping breakfast with beloved Chris Cakes, and the Goldfish Swim Schools of Dublin, Westerville and Indianapolis sold Wish Fish to help raise funds for Make-A-Wish. Approach Marketing will be matching the funds raised at both events.


To top it off, Goldfish hosted pool parties at their individual locations to celebrate the strength and courage of local wish kids from Columbus and Indianapolis.

These parties were non-stop romps thanks to all the vendors who happily provided services—including, the Sunny 95 Treat Truck, Simply Amazing Entertainment, Paulette’s Princess Parties, Cow Town Twisters, Buca di Beppo, Olive Garden, Fazoli’s —and, of course, the incredible Goldfish staff members who came out in full force to make sure the event went off without a hitch.

It’s moments like these that bring a smile to my face and fill me with pride. I loved seeing our clients join forces to make an impact and deliver joy to the people who need it most.