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Posts tagged media placement

The Modern Media Mix

The Modern Media Mix

The significant changes to the media relations world have forced us to reevaluate what a media ‘win’ is and how to get it. But, being catapulted into this new reality has given us the freedom to explore exciting new ways to help our clients reach their audience in an authentic, meaningful way.

Media RelationsMegan ShroyNovember 4, 2022media coverage, media placement, Media Relations, public relations, paid media, earned media, PR strategiesComment

The PR Trap: Why PR Isn’t Anything Like the Movies

“Your brand must act with purpose, driven by a mission, in an authentic way,” said Megan Shroy, Founder and President of Approach Marketing.

Sarah Ann HarrisSeptember 16, 2022PR Agency, PR strategies, public relations, Media Relations, media placement, brand positioningComment

More Media Wins: How We’re Earning Timely Coverage for CPG Clients

More Media Wins: How We’re Earning Timely Coverage for CPG Clients

Media RelationsGuest UserMarch 21, 2021media relations, media placement, client wins, our clientsComment

What To Do When There’s No News: Use a Smart Approach to Generate Media Attention

What To Do When There’s No News: Use a Smart Approach to Generate Media Attention

Media RelationsApryl AshFebruary 18, 2019media relations, media coverage, media placement, content development, executive branding, thought leadershipComment

Diversify Your Marketing Strategy: How You Can Raise Visibility Beyond Traditional Media

Diversify Your Marketing Strategy: How You Can Raise Visibility Beyond Traditional Media

Media Relations, Marketing StrategyJennifer LefkowitzJuly 14, 2018media placement, media relations, social media marketing, social media strategy, paid social advertising, owned media, media coverageComment

Get the Most Out of Earned Media: Four Ways to Merchandise Your Media Coverage

Get the Most Out of Earned Media: Four Ways to Merchandise Your Media Coverage

Media Relations, Marketing StrategyJulie DaubenmireJuly 13, 2018owned media, media relations, media placement, media coverage, owned channels, social mediaComment