MY APPROACH TO PARTNERING WITH CLIENTS is to start with an authentic relationship. I meet clients where they are to get to know them, their business, and their audience—building deep trust and confidence along the way.
— Janice Zielinski, Account Manager




An energetic and pragmatic trailblazer, Janice thrives in her role of new business development. And she delights in guiding clients through big-picture strategy to uncover the subtle differentiators that help brands rise above their competitors.

Janice began her PR career at Cardinal Health, a Fortune 50 Company, providing marketing support to hospital customers and the senior sales leaders that interacted with them.

After nearly a decade of deep work in healthcare she was prepared to embrace the next challenge, shifting her focus to education marketing where she served K-12 and higher education organizations across the country for a leading non-profit, Battelle for Kids.

Janice has provided counsel and implementation support to school systems in California, D.C., Florida, Georgia, Illinois, Kentucky, North Carolina, Ohio, Oklahoma, South Carolina, Tennessee and Texas, and continues to do so in her role at Approach Marketing.

From local school districts to state departments of education and state and national associations, Janice is focused on helping school leaders build awareness and cultivate commitment among internal and external stakeholders.

Her work, spanning 16+ years, has been recognized with the Central Ohio Public Relations Society of America PRism Award, the American Marketing Association Achievement in Marketing Award, and the Ohio School Public Relations Association Mark of Distinction.

Janice is a graduate of the College of Business at Ohio University with her Bachelor of Business Administration in Marketing. Janice also recently pursued and became a Professional Certified Marketer through the American Marketing Association.




Offers confidence and competence. She thinks fast on her feet, clearly communicates, and quickly gains trust with her audience. 

Makes the investment, in you, in herself, and the work. She goes the extra mile to always over-deliver on her promises.

Dives into the details. She strategizes at the 10,000-foot level and then gets in the weeds to accomplish the work.

Builds authentic relationships. She’s not afraid to let her unruly hair down and get to know colleagues and partners better.