An energetic and pragmatic trailblazer, Janice thrives in her role of new business development. And she delights in guiding clients through big-picture strategy to uncover the subtle differentiators that help brands rise above their competitors.
Janice began her PR career at Cardinal Health, a Fortune 50 Company, providing marketing support to hospital customers and the senior sales leaders that interacted with them.
After nearly a decade of deep work in healthcare she was prepared to embrace the next challenge, shifting her focus to education marketing where she served K-12 and higher education organizations across the country for a leading non-profit, Battelle for Kids.
Janice has provided counsel and implementation support to school systems in California, D.C., Florida, Georgia, Illinois, Kentucky, North Carolina, Ohio, Oklahoma, South Carolina, Tennessee and Texas, and continues to do so in her role at Approach Marketing.