BECKY OLSON, Account Manager
Driven to make a tangible difference for her clients, Becky is known for applying resourceful and well-considered strategies that boost brands to the next level.
During her 15+ year career, Becky has worked extensively with food and beverage, hospitality, and non-profit brands, including, Lipton, Klondike, Breyers, I Can’t Believe It’s Not Butter, Bertolli, Florida Orange Juice, Crazy Richard’s Peanut Butter, and Make-A-Wish.
Becky has served in a digital media advisory role at previous agencies and is also a social media influencer who has enjoyed applying her personal expertise in wine to Approach clients, like Oliver Winery & Vineyards. (You’ll definitely want to ask for one of her always on-point wine recommendations.)
A lifelong learner, Becky is committed to remaining at the forefront of industry best practices and applying them to her clients’ programs.
If she’s not nose-deep in the latest business book or attending a talk, she is listening to marketing podcasts and consuming newsletters by the dozen. She is also passionate about the measurement and analytics process for clients to help connect the dots between campaigns and outcomes in easy-to-digest ways.
Her robust experience working across nearly every industry and with clients of all sizes has been recognized by PR Week, PRNews, The Holmes Report, The International Association of Business Communicators, Bulldog Reporter, PRSA and Facebook’s Creative Studio.
Prior to joining Approach Marketing, Becky spent her time in global agencies in Chicago (including Golin) and Milwaukee.
Becky holds a Bachelor of Arts degree in Public Relations from Marquette University.
TELL ME EVERYTHING
The best client-agency relationships are grounded in open and honest communication and a desire to work together as partners. The more information that is shared between us, the better. Whether it’s a work or personal life update—I enjoy learning it all.
Is as resourceful as they come. Sleuthing out the most relevant influencers, media contacts, venues or spokespeople is where she thrives.
Loves to tell a good story. Knowing what media want to hear, she enjoys crafting powerful stories that stir emotion and inspire action.
Has reached audiences around the globe. She’s led international campaigns for Fortune 500 brands down to PR at the neighborhood level.
Offers thoughtful perspective. She takes the time to listen and carefully answer her clients’ questions while proactively sharing new ideas.