AMY CARRUTHERS, Visual Strategist
These days, the term creative tends to get thrown around a lot. But make no mistake: Amy Carruthers is the real deal.
Having spent the past 15 years honing her skills in the visual arts, marketing, communications, branding and content development, Amy brings experience as a former small business owner as well as a nonprofit marketing manager to her role as Approach's visual strategist.
From photography to graphic design to copywriting and beyond, she will uncover the heart of your brand—eliciting authentic emotion and driving audiences to action.
Prior to joining the Approach team, Amy supported all marketing efforts for Flying Horse Farms, a camp that provides transformative experiences for children with serious illnesses and their families.
Under her direction, the organization established itself as a visual storytelling leader within the SeriousFun Children's Network, a global group of camps established by legendary actor and philanthropist Paul Newman.
After studying fine art photography at the Savannah College of Art and Design, Amy founded C Studios, one of central Ohio's premier upscale wedding and event photography companies.
Known for her ability to tell genuine and inspiring stories through imagery, Amy produced work for individuals, agencies, nonprofits and more—and was regularly featured in publications such as Style Me Pretty, The Knot, The Bride and Bloom, Columbus Bride and Capital Style Bride.
GO OFF THE GRID
I’m a big fan of adventuring. More than a way to unplug, roughing it actually enhances our ability to take the lead in difficult situations, solve complex problems and develop a deep sense of empathy. It absolutely makes me a better colleague, partner and person.
Can bring up the energy in any room, with her bubbly attitude and easy laughter. She puts people at ease—allowing her to draw out authentic, emotionally-driven visual stories.
Thrives on bringing people together by building strong relationships with clients, partners and teammates, and often acting as the connector within a group.
Is always happy to help support a client or colleague with a project—big or small. She delights in saying "Yes!" and delivering thoughtful and efficient solutions.
Provides a fresh perspective by thinking both creatively and strategically, pushing back where needed and always remaining open to building new ideas through collaboration.