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Public Relations

In a world where nothing is private, what is public relations?

Public Relations

It’s more than coverage. Or impressions. Or placements.

In today’s world, credibility is currency. We help brands earn credibility in the conversations that influence decisions, from media coverage to AI-generated answers. Through strategic storytelling and targeted media engagement, we ensure your brand shows up clearly, consistently, and credibly—when and where it matters most. It’s not just about being seen. It’s about being believed.

Real-world impact

Insight Global

1.8 billion tier-one impressions

Insight Global

We built an integrated B2B credibility campaign to position Insight Global beyond the “staffing company” label. Through national media relations, executive thought leadership and purpose-driven storytelling, we elevated awareness and strengthened its reputation as a global talent and consulting partner.

Outcomes

  • 1.8 billion tier-one impressions across 300+ national outlets
  • +287% year-over-year increase in share of voice
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The Facts

90% of AI visibility is driven by earned media

The Facts

AI answers with the sources it trusts, and third-party credibility carries the most weight.

  • Earned coverage, expert quotes and structured facts are the signals AI rewards.
  • Advertisements rarely earn citations.
  • The brands that earn the coverage become the answer.
Learn How

Smart Columbus

They Said It

“Before we engaged Approach, we set a goal to secure 100 local media placements and 4.5M local media impressions from April to December. The Approach team blew our 9-month goal out of the water in just 4 months. securing 135 local media placements and 4.8M local media impressions.”​

​Jennifer Fenning
Smart Columbus

Approach Public Relations Services

  • Media relations strategy and execution
  • Story development and narrative creation
  • Proactive and reactive media outreach
  • Thought leadership and expert positioning
  • Grand opening and new market launch support
  • Event support and local-market activations
  • Community engagement and local media relations
  • Press materials (releases, media kits, briefing docs)
  • Media training and interview preparation
  • Integrated campaign support across earned, owned, and shared channels

Credibility isn’t given.
It’s earned.

Connect with Approach Credibility Engineers

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