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It’s an
AI revolution.

We help brands win in the age of AI.

ChatGPT
Claude
Gemini

Customers Are Looking, Are You Showing Up?

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Approach Named “Most AI-Ready Agency” at 2026 Bulldog PR Awards

“Over the last two years, we built a formal AI roadmap. We deployed hundreds of custom agents and workflows. We created proprietary tools that didn’t exist anywhere else because we needed them to exist. We embedded governance into everything. This award matters to me because boutique agencies aren’t supposed to lead on this stuff. We’re supposed to wait and watch and follow.”

Megan Shroy

Founder & President

Most AI-Ready Agency

How we Approach AI

We didn’t just adopt AI. We reframed how we work. And how AI works for our clients.

AI Visibility Audit

Do you know how, or if, your brand shows up when someone asks ChatGPT, Gemini or Claude a question you should be answering? Our proprietary AI Visibility Audit tells you exactly where you stand, where the gaps are and what it takes to own the answer.

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Answer Engine Optimization (AEO)

AEO is how brands earn ongoing visibility in AI-generated responses. Unlike traditional search, AI rewards credibility, not ad spend. We build the earned media, content and digital presence that makes your brand the source AI platforms cite, recommend 
and trust.

AI-Driven Positioning 
& Messaging

We use an AI-powered methodology to analyze your brand, your competitors and your market, uncovering the whitespace you can own. The result is a clear, differentiated brand narrative built for a world where your message needs to be consistent, credible and discoverable everywhere decisions are made.

Custom AI Agents

We design and build custom AI agents trained on your data, your brand voice and your specific business challenges. Purpose-built to solve your highest-value, most repeatable problems. These aren’t off-the-shelf tools. They’re yours.

An AI team working for you.

We’ve developed a suite of ready-to-deploy agents that power our day-to-day work across every account. From media monitoring to trend jacking, our clients benefit from AI working behind the scenes from day one.

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Real-world impact

Coleman Natural Meats

4/4 AI Chatbots Surface Coleman After Media Campaign

Coleman Natural Meats

Approach deployed a data-driven integrated media strategy targeting high-authority trade and business outlets to secure credible sourced articles that dominated chatbot footnotes.

Outcomes

  • 4/4 major English-language chatbots now list Coleman on the first screen for relevant search queries
  • 81% of citations across bots trace directly to content Approach created or earned
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The Facts

90% of AI visibility is driven by earned media

The Facts

AI answers with the sources it trusts, and third-party credibility carries the most weight.

  • Earned coverage, expert quotes and structured facts are the signals AI rewards.
  • Advertisements rarely earn citations.
  • The brands that earn the coverage become the answer.
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AI Visibility

Request your FREE AI Visibility Audit

Learn how your brand is perceived by AI and how to increase your share of answer.

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Approach AI Solutions Services

  • AI Visibility Audits and share of answer measurement across 
leading LLMs
  • AI-driven brand positioning and messaging frameworks
  • Answer Engine Optimization (AEO) strategy and execution
  • Ready-to-deploy agents for media monitoring, competitive intelligence and trend discovery
  • Custom AI agent design, development, deployment and ongoing management
  • Earned media programs that drive AI discoverability
  • AI visibility monitoring and reporting
  • Owned content optimization for AI consumption

Credibility isn’t given.
It’s earned.

Connect with Approach Credibility Engineers

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