About

Megan Shroy

When Megan Shroy founded Approach, she wasn’t chasing a trend. She was solving a problem she’d seen up close: the most talented communicators in the business were buried inside big agencies — and clients were footing the bill without ever really getting access to them. She set out to change that.

​Built on the idea that senior talent belongs on the front lines, Approach attracts PR professionals who’ve done the big-agency grind — and made a deliberate choice to leave it behind. The result is a team that brings strategy, rolls up its sleeves, and delivers ROI.

The model resonated with clients; Approach earned a spot on PRovoke Media’s Top-5 Fastest Moving U.S. Agencies list and hasn’t looked back. Today, they are a nationally recognized force in building credibility for clients across food & beverage, multi-location, health & wellness and corporate. Approach was named 2025 Agency of the Year by PR Daily and shortlisted by PRWeek as an Outstanding Boutique Agency.

As Founder & CEO, Megan leads new business development and drives strategy across a growing, diverse account mix. Over the course of her career, she has worked with some of the world’s most recognizable brands, including McDonald’s, JP Morgan Chase, General Mills and Panda Express.

Her expertise has earned coverage and bylines in Forbes, Inc., USA Today, Entrepreneur, PRWeek and PR News. She lectures on public relations at The Ohio State University, Hope College and Wittenberg University — where she earned her Bachelor of Arts in Communication.

She lives in Columbus, Ohio with her husband and three children.

Sarah Ann Harris

Sarah Ann Harris brings big-agency experience and a bias for action to her role as Managing Director at Approach. She’s energized by connecting with people, thinking big and making things happen, a combination that has shaped her career in marketing communications for over 20 years.

For nearly a decade, Sarah Ann has helped Approach turn those instincts into impact. Today, she oversees all business operations and partners with Founder & CEO Megan Shroy to drive the agency’s growth. Her focus spans the business and the people behind it: clearing roadblocks, supporting teams and making sure the agency is positioned to deliver for clients.

She knows the big-agency world firsthand. As a Vice President at both Golin and Edelman, Sarah Ann helped shape strategy for some of the world’s most recognizable consumer brands, including Tiffany & Co., Splenda, Hawaiian Tropic, Breyers and Huggies.

Before joining Approach, she led client strategy and business development at Influence Central, one of the country’s leading influencer marketing agencies. There, she developed strategic word-of-mouth campaigns designed to connect brands with the people who matter to their business.

Sarah Ann brings a practical perspective to both agency operations and client strategy, keeping teams focused, relationships strong and business goals in view.

She lives in Chicago with her husband and three children.

Jennifer Dingman

Jennifer Dingman is an integrated communications leader with more than 16 years of experience building data-driven strategies that connect PR, digital and creative to clear business objectives and measurable impact. She has partnered with established brands across industries, including Pfizer, FedEx, BISSELL, Papa John’s, Applebee’s, Hidden Valley Ranch, the NFL and UnitedHealthcare, helping them strengthen credibility, drive engagement and achieve meaningful results.

As Head of Client Delivery at Approach Marketing, Jennifer leads experts across PR, digital and creative. She oversees all service offerings and ensures the agency continuously optimizes and delivers best-in-class solutions, turning strong ideas into integrated execution tied to client goals.

Jennifer led the AI transformation within Approach, helping the agency earn a Silver win in the 2026 Bulldog PR Awards for Most AI-Ready Agency. A lover of innovation and education, she leads Futurist Form, a quarterly webinar series that takes a deep dive into a forward-looking topic.

Jennifer holds a master’s degree in Integrated Marketing Communications from Northwestern University. She lives in the western suburbs of Chicago with her husband and two daughters and is actively involved in the Down syndrome community, where she proudly advocates for her youngest daughter and others like her.

Liz Woerth

Liz Woerth is a talent and client-service leader with nearly two decades of experience building high-performing teams and leading integrated communications programs for national and global brands. As Approach’s first hire, she has helped shape the agency from its earliest days, building the senior-level team and supporting the people who drive its work.

As Head of Talent and a member of Approach’s leadership team, Liz helps guide the agency’s growth and evolution. She leads talent strategy, from attracting and developing talent to aligning team capabilities with client needs, while supporting organizational planning, culture-building and strategic agency partnerships.

Before transitioning into people leadership, Liz spent nine years driving client strategy, strengthening client partnerships and leading integrated B2C and B2B communications programs at Approach. Earlier, as a client-service leader at Golin in Chicago, she led integrated communications campaigns, large-scale event activations, and new product launches for McDonald’s and Ronald McDonald House Charities. Her experience includes major global and national initiatives such as the Olympic Games, FIFA World Cup, World Children’s Day and McDonald’s All American Games.

Liz’s work has been recognized by PRWeek, PRSA, Columbus Business First and the American Marketing Association. She was named a “Person to Know in PR and Marketing” by Columbus Business First, and her client work helped earn Approach a national industry award from PRWeek.

She holds a bachelor’s degree in Journalism and Public Relations from Ohio University’s E.W. Scripps School of Journalism.