jamie-rothfeld-approach-marketing

Jamie Rothfeld
Account Manager, Approach Marketing

Jamie Rothfeld is a seasoned public relations and corporate communications professional with more than 10 years of experience in creating successful and targeted programs in the consumer and corporate sectors. 

Jamie has strong expertise in brand communications, material development, global and national media relations, building relationships with senior leadership, strengthening collaboration across functions, corporate reputation and management, crisis communications, and creative planning and execution.

Most recently, Jamie spent seven years at Hyatt, leading the public relations and communications efforts for the company’s global luxury brand portfolio, including Park Hyatt, Andaz, Hyatt Centric and The Unbound Collection by Hyatt. She supported Hyatt’s strategic communications roadmap and led efforts around the company’s corporate responsibility platform, Hyatt Thrive, as well as its partnership with the global non-profit education organization, Khan Academy. Jamie has landed placements for Hyatt in several top-tier publications, including The New York Times, Wall Street Journal, Chicago Tribune, Travel + Leisure, Conde Nast Traveler, Departures, Robb Report, and more.

Prior to Hyatt, Jamie spent three years at Golin Public Relations working on Playtex and Tyson Foods.

Jamie graduated from the University of Illinois Urbana-Champaign with a B.A. in Broadcast Journalism.